Privacy Policy

Privacy Policy
This Privacy Policy applies to the website and regulates the processing of personal data carried out by NEVER THE SAME srl ,for the purposes of selling products via NEVER THE SAME srl website and, with the user’s consent, for marketing purposes.

Moreover, the Privacy Policy is a notice to inform interested parties in accordance with Art. 13 of Italian Legislative Decree dated 30 June 2003, no. 196. The Privacy Policy specifies who the data controller is, the kind of data collected, why data is processed and how, whether it is mandatory or optional to provide the data, information about disclosure of the user’s personal data to third parties, the safety measures adopted to protect said data, as well as the user’s rights and how to exercise them.

The Data Controller

The Data controller is NEVER THE SAME srl, Via Monte Napoleone, 8 – 20121 – MILANO (MI) – Italy.

Contact details: +39 0736 811629,

Type of data collected and purpose of the treatment

The personal data collected and processed by NEVER THE SAME srl includes the name, surname, address, telephone number, e-mail address, tax code or VAT number and other optional information.

NEVER THE SAME srl  collects and processes the personal data provided on a voluntary basis by the user to sell products via the Website and for closely related activities (such as, but not limited to: prevent fraud, manage returns, Product warranties, customer support, taking part in initiatives offered on the Website, requesting NEVER THE SAME srl information related to the purchase of Products or sending communications related to these activities to NEVER THE SAME srl).

Moreover, NEVER THE SAME srl will process the user’s personal data to assert or defend a right in a judiciary setting and to fulfil obligations required by laws, regulations and EU provisions.

Moreover, with the prior, free and optional consent of the user, NEVER THE SAME srl will only collect personal data of users strictly required for selling activities, as well as any other related activity.

Also, with in advance, as well as voluntary and optional, user’s consent, NEVER THE SAME srl may process the user’s personal data for marketing purposes as well, i.e. to send to the user (via newsletters) information about the Products, information about NEVER THE SAME srl  and about events organised by NEVER THE SAME srl  or events it takes part in, plus events and similar initiatives held by NEVER THE SAME srl including any invitations to said events. The user may always revoke the consent to send the newsletter. All communications will contain a dedicated section specifying how to revoke the consent and stop receiving the newsletter.

Provision of personal data

The provision of personal data by the user is necessary to sell Products via the website for related activities. Moreover, the provision of the user’s personal data is mandatory to fulfil obligations required by law. If the user does not provide its personal data in the above cases, it will not be able to receive the services, the Products requested and receive replies and information requested on

The provision of data by the user for marketing purposes, as specified above, is free and optional. In this case failure to provide them will not have any consequences.

Where the personal data collected is stored

The personal data collected will be processed by NEVER THE SAME srl . We invite the user to read the Privacy Policy section about the communication of personal data for further information.

Cookies e tags

Cookies are data files used following the registration of the user to the Website and they are held on the user’s hard disk. The Website uses cookies and other interactive technology, for instance tags, for specific purposes, i.e. to make it easier for users to browse the Website and allow for easier access to it, as well as for internal safety purposes, statistical analyses (for instance Website traffic) and managing the system. So-called session cookies are stored in a temporary memory and are deleted when the user closes the browser.

The cookies and tags used by NEVER THE SAME srl do not provide NEVER THE SAME srl any control over the user’s computer. NEVER THE SAME srl does not use cookies or tags to access information stored on the user’s computer or to monitor the user’s operations.

The Website might contain links to other websites. NEVER THE SAME srl does not exercise any control and cannot be considered liable for cookies and other technology used to track users on websites that can be accessed from the Website, on any kind of content and material published by said websites. This Privacy Policy only applies to never the same SRL  as specified above.

Personal data processing characteristics and methods

The personal data collected by NEVER THE SAME srl is mostly processed with electronic instruments. The data might also be processed with manual means. In any case, the data is only held for the time strictly required to achieve a specific purpose pursued and in accordance with the Personal Data Protection Code.

In accordance with Annex B of the Personal Data Protection Code (Technical Regulations relating to minimum security measures), NEVER THE SAME srl will process personal data in accordance with current security provisions to reduce the risk of destruction and loss, even accidental, of data, non-authorised access, non-authorised processing or processing not compliant with the purpose of collecting data and illegal and misuse of data to a minimum.

Transmission of personal data

The user’s personal data can be accessed by NEVER THE SAME srl personnel appointed to carry out the processing in relation to the purposes specified above.

The full, updated list of Data processors and parties the data is transmitted to is available by sending a request in writing to NEVER THE SAME srl.

The user’s personal data can be transmitted to professionals, collaborators, legal persons and third parties carrying out technical and organisational services NEVER THE SAME srl might use for the above-mentioned processing purposes. These parties will process the data as the data controllers, data processors or personnel appointed to perform the processing for the above purposes and in accordance with the Personal Data Protection Code. They are only provided with the information required to fulfil the relative functions. The user’s personal data will not be disclosed in any way.

User rights

Pursuant to art. 7 of the Personal Data Protection Code, the user is entitled, at any time, to ask for the confirmation or the existence or non-existence of personal data related to the user, know their content and origin, check their accuracy, ask for their integration, deletion, amendment, transformation into an anonymous form, block of data in violation of the law, as well as being entitled to object to the processing of data for legitimate reasons.
To exert their rights and for any query or information related to the processing of personal data by NEVER THE SAME srl  , the user can contact this address: Via Monte Napoleone, 8 – 20121 – MILANO (MI) – Italy.

This Privacy Policy may be updated by NEVER THE SAME srl. The version published on NEVER THE SAME srl is the one currently in force. In the event of substantial changes to this Privacy Policy, NEVER THE SAME srl will inform the user of the changes on

NEVER THE SAME srl invites users to periodically check the Privacy Policy to ensure they are informed about any changes to it.